Help our dealership sell more of our luxurious, high ticket, and most profitable vehicles in the inventory. We are too well known for our cheap & affordable vehicles.
The Actionable Insights
Consumer: Car buyers don't like to make hefty down payments.
Media: Facebook allows advertisers to target individuals who are in the market for a higher priced vehicle, and also allow advertisers to target individuals who are in the market for specific vehicle makes.
Give consumers that are in the market to purchase a higher priced vehicle, a solution to their pain point, and tailor the message to the type of vehicle they are in the market for.
We tailored the broad creative above to 15 different personas, that consisted of a message that was contextual to the vehicle model in which they were in the market for.
When all said and done, we were able to sell 13 of their highest profitable vehicles in just the first month and ended up multiplying their ROI by 12.